Calligraphy is the art of beautiful writing that dates back from ancient China. The modern definition of calligraphic skill is “the art of giving form to signs in an expressive, humorous and skillful way.” The style of calligraphy is described as a hand or alphabet.
Calligraphy extends from functional and handwritten inscriptions to sophisticated works of art where handwriting takes primacy over regular writing. The skill of calligraphy differs from typography and non-classical handwriting. Features of calligraphy are easily recognizable, fluently, and spontaneously created, and improvised at the time of writing.
Calligraphy is an artful way of expression in the form of various shapes, letter design-typography, original handwritten inscriptions, authorized calligraphy art, certificates, maps, and signature logo design.
Signature Logo Design
A signature logo is a beautifully designed logo written in calligraphy or cursive style lettering made up of the name of the company or a brand or its initials. This custom logo style is a great choice for personal brands that are primarily represented by a person or for those attempting to create more personal and friendly brands. Signature logos tend to work perfectly for creative and customer centric businesses such as personal trainers, photography, law firms, life coaches, fashion designers, artists and even business executives. Deciding on a signature logo style will give your brand the unique ability to express its unique personality. These logos could easily be created using one of the preexisting fonts such as Adobe Handwriting Fonts but the most beautiful signature logos are hand crafted.
In the world of conglomerates and minimalistic looks, signature logos are more than just visual representations. They represent a chance to stand out and beat your competition!
Even though they seem more complex than trending, minimalistic logos, if well thought out and designed, signature logos can easily be applied anywhere you imagine, including custom tags and labels, brand merchandise, legal documents, business cards, websites, social media, and video content.
Check out our TOP 5 Signature Logos to inspire your own creation
1. Walt Disney
One of, if not the most famous signature logo, belongs to the Walt Disney company. Signature recognized all around the world dates back to 1937 and is the distinctive script of a stylized version of Walt's actual signature. Though Disney never had a signature that included this exact letter 'D' as seen on the logo, it represents an fusion of different signatures he used over the years.
This dreamy logo is also known as “The Most Famous Signature of All Time”. A brand new font, Waltograph, AKA Walt Disney Script,
has been developed based on the lettering of The Walt Disney Company logotype. It is available in free font sites as a free download for personal use. In 2011, the company decided to drop “Walt” from the title leaving simply “Disney” as the only word in the logo.
2. Coca Cola
One of the most iconic and globally recognizable logos owes its fame to its beautiful calligraphy design. Over 130 years ago, signature logo design created the formula, but it was his friend and bookkeeper who came up with the name "Coca-Cola". Frank M Robinson, suggested that “the two Cs would look well in advertising”. And with that, Robinson also suggested and designed the now world famous Coca-Cola script logo. However, you may be surprised to know the brand’s script logo hasn’t always looked so good. For a brief moment in 1890, the company decided to experiment with a dramatic, swirly makeover but quickly decided to shift back to its original calligraphy we see today.
In 1928, the company introduced the brand name Hallmark, and shortly after, in 1952, the beautiful signature logo has been presented to the world. The company wanted to preserve the company's original, family name, while adding the word 'mark' to the end of it, indicates to the stamps used on high-quality jewelry. These actions were intended to create a brand image of high quality and elegant products. As the company grew, the logo became more recognizable symbol for quality until it finally reached the TV channel. The Hallmark crown has become an indicator of flawless quality, linked to power and high status, that adds to brand’s luxury feel in customers’ eyes. The crown has been a classic Hallmark corporate symbol and together with the beautiful handwritten text creates one of our favorite signature logos.
If you are passionate about beautiful looking visuals, you might want to go with this type of logo! When you decide to make your logo a symbol, you must dedicate a significant amount of time to considering all that it may symbolize in the eye of your customer. It is absolutely crucial to decide whether this symbol is a literal or interpreted representation of your brand and if it correctly translates the message and values, you want your customers to receive. Symbols are very good at representing the identity or activity of the brand. The inspiration for this ltype of logo is mostly found in real-world objects such as the Apple. Here are some of the greatest symbols:
Unlike symbols that represent real life objects, an abstract logo gives you much more freedom for interpretation of a brand. Since they do not represent any known objects, they give you freedom to create something very unique. With this type of logos it is very important to have precisely defined brand values and messages, so that you can express all of it through simple, geometric and organic shapes. This kind of representation is not recommended when you don’t have a solid, clear, and precisely defined brand and you know what message you want to send to your audience. These brands did a great job communicating their message through an abstract logo:
Signature logo, just like any other creative work, requires passion, patience, and inspiration. If you are just starting, this process may take months, but it may also take just a few minutes. To many experienced designers, signature logo creation is one of the most exciting processes due to its ability to truly express the nature of a brand.
Check out how, in just a few minutes, Artlogo calligraphers are able to bring all the visual ideas of your brand to life with just a pen and brilliant hand movements.
And to really get your creative juices flowing, check out these incredible signature logos, created by experienced Artlogo calligraphers.
Having trouble developing your brand looks? Our professionals are always ready to help. Contact us and start your journey to the stars!