Building a strong brand is crucial for any small business. Learn how to create a compelling text logo that reflects your unique brand personality.
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Text Logo: How To Make a Text Logo

Building a strong brand is crucial for any small business or entrepreneur, but hiring a graphic designer to create a logo can be expensive. That's where a text logo comes in. In this comprehensive guide, we will walk you through the steps of making a text logo that is affordable and reflects your unique brand personality. Get ready to unleash your creativity and create a logo that will leave a lasting impression on your target audience.

What Is a Text Logo?

A text logo is a kind of logo design where there are no additional symbols or visuals, only words—usually the name of a company or brand. In order to produce a visually appealing and memorable representation of a business or organization, it relies on typography and letter arrangement. Text logos are a favorite among entrepreneurs and small companies because of their affordability, adaptability, and ease of use. Through the use of distinctive fonts, styles, and colors to communicate their message and values, they enable firms to forge a strong brand identity. With a well-designed text logo, businesses can effectively communicate their professionalism, credibility, and expertise to their target audience.

Why Choose a Text Logo?

Versatility and Simplicity

text logo offers versatility and simplicity, making it a popular choice for businesses. With just the use of typography, a text logo can be easily adapted to different mediums and sizes without losing its impact. Whether it's on a website, business card, or signage, a text logo remains clear and legible. Its simplicity also allows for easy recognition and memorability, ensuring that your brand is easily identifiable by your target audience.

Cost-Effective Branding Solution

For small businesses and entrepreneurs with limited budgets, a text logo is a cost-effective branding solution. Unlike complex logo designs that require professional graphic design services, creating a text logo can be done in-house or with the help of online design tools. By opting for a text logo, you can save money while still establishing a strong brand identity that resonates with your audience.

Timeless and Professional Appeal

Text logos have a timeless and professional appeal that can withstand changing design trends. By focusing on typography and font choices, a text logo can convey a sense of professionalism, credibility, and expertise. It allows your brand to make a strong first impression and build trust with your audience. Additionally, a well-designed text logo can be easily recognized and associated with your business, enhancing brand recognition and recall.

Easy Brand Consistency

With a text logo, maintaining brand consistency becomes effortless. The use of consistent typography, colors, and styles across various marketing materials ensures a cohesive and unified brand image. This consistency helps to reinforce your brand identity and make a lasting impression on your audience. Whether it's on your website, social media profiles, or promotional materials, a text logo ensures that your brand is consistently represented, strengthening brand recognition and recall.

Adaptability to Different Industries

Text logos are versatile and adaptable to different industries and business types. Whether you're in the tech industry, hospitality, or retail, a well-designed text logo can be customized to reflect the unique personality and values of your business. By choosing the right fonts, styles, and colors, you can create a text logo that resonates with your target audience and effectively communicates your brand message, regardless of the industry you operate in.

How To Make a Text Logo

Creating a text logo can be a straightforward process. Follow these step-by-step instructions to make your own text logo:

  1. Define Your Brand Identity: Before designing your text logo, clearly define your brand identity. Consider your target audience, brand values, and the message you want to convey. This will help guide your design choices.
  2. Choose the Right Font: Select a font that aligns with your brand personality and message. Consider factors such as readability, uniqueness, and appropriateness for your industry. Experiment with different fonts to find the one that best represents your brand.
  3. Customize the Typography: Once you have chosen a font, customize it to make it unique. Adjust letter spacing, kerning, and font weight to create a visually appealing and balanced composition. Aim for a clean and professional look.
  4. Select Colors: Choose colors that complement your brand and evoke the desired emotions. Consider color psychology and the impact different colors can have on your audience. Ensure that the color combination is visually pleasing and legible.
  5. Experiment with Effects: Explore different effects to enhance your text logo. This could include gradients, shadows, or 3D effects. However, be cautious not to overdo it. Keep the design clean and avoid distracting elements that may diminish the impact of your logo.
  6. Test for Readability: Ensure that your text logo is easily readable across different sizes and backgrounds. Test it on various devices and platforms to ensure legibility. Adjust font size, spacing, or colors if necessary to maintain clarity.
  7. Consider Scalability: Your text logo should be scalable without losing its visual impact. It should look equally good on a small business card or a large billboard. Test the logo at different sizes to ensure it remains clear and recognizable.
  8. Save in Appropriate Formats: Save your text logo in vector formats such as SVG or EPS, as they allow for easy scalability without loss of quality. Additionally, save a high-resolution PNG or JPEG version for web and print use.
  9. Integrate into Branding: Incorporate your text logo into your overall branding strategy. Use it consistently across your website, social media profiles, business cards, and other marketing materials. This will help build brand recognition and establish a cohesive brand identity.

Remember, creating a text logo is a creative process, so don't be afraid to experiment and iterate until you achieve a design that truly represents your brand.

Is a Text Logo The Same As a Typography Logo?

While a text logo and a typography logo share similarities, they are not exactly the same. A text logo primarily focuses on the arrangement and styling of text to create a visually appealing representation of a brand or business, without the inclusion of any accompanying symbols or graphics. On the other hand, a typography logo is a broader term that encompasses any logo design that heavily relies on typography as the main design element, which can include the use of custom lettering, unique fonts, and creative typographic compositions. While all text logos can be considered typography logos, not all typography logos are necessarily text logos, as they may incorporate additional graphical elements alongside the typography.

Can Text Logos Be Trademarked?

Yes, text logos can be trademarked under certain conditions. To be eligible for trademark protection, a text logo must meet the requirements for trademark registration, which include being distinctive and not causing confusion with existing trademarks. To increase the chances of successful trademark registration, it is recommended to create a unique and original text logo that is not similar to existing logos in your industry. It is also advisable to conduct a thorough trademark search to ensure that your text logo does not infringe upon any existing trademarks. Consulting with a trademark attorney can provide valuable guidance throughout the trademark registration process to help protect your text logo and establish exclusive rights to its use.

Building a strong brand is crucial for any small business. Learn how to create a compelling text logo that reflects your unique brand personality.

How To Choose The Right Typeface For Your Text Logo

When choosing the right typeface for your text logo, consider the following factors:

  • Brand Personality: Determine the personality and values of your brand. Is it modern and sleek, or traditional and elegant? Choose a typeface that aligns with the overall character and tone you want to convey.
  • Legibility: Ensure that the typeface you select is easily readable, even at smaller sizes. Avoid overly decorative or intricate fonts that may sacrifice legibility.
  • Uniqueness: Aim for a typeface that stands out and differentiates your logo from competitors. Look for fonts that have distinct characteristics or consider customizing an existing font to add a unique touch.
  • Appropriateness: Consider the industry or niche your business operates in. Certain typefaces may be more suitable for specific industries. For example, a clean and modern sans-serif font may work well for a tech company, while a classic serif font may be more fitting for a law firm.
  • Versatility: Choose a typeface that can be used across different mediums and applications. Ensure that it remains clear and legible when scaled up or down, and that it works well in both digital and print formats.
  • Consistency: If your brand already uses a specific typeface for other marketing materials, consider using a similar or complementary font for your text logo. This helps maintain brand consistency and reinforces your overall visual identity.
  • Pairing Options: If your text logo includes a tagline or secondary text, consider how the chosen typeface pairs with other fonts. Ensure that they harmonize well together and create a cohesive visual hierarchy.
  • Test and Iterate: Experiment with different typefaces and variations to see how they look in the context of your logo. Test them at various sizes and in different applications to ensure they meet your requirements.

Remember, the typeface you choose for your text logo plays a significant role in conveying your brand's message and personality. Take the time to explore different options and consider seeking feedback from others before making a final decision.

What Makes a Good Text Logo?

A good text logo is characterized by several key elements. Firstly, it should be simple and easily recognizable, with clear and legible typography that effectively communicates the brand name. The font choice should align with the brand's personality and values, evoking the desired emotions and conveying professionalism. A good text logo is also versatile, able to be scaled and reproduced across different mediums without losing its visual impact. Additionally, it should be unique and distinct, setting the brand apart from competitors. Lastly, a good text logo should be memorable, leaving a lasting impression on the audience and effectively representing the brand's identity and message.

Successful Text Logo Examples

Here are five different successful examples of text logos:

  1. IBM: The IBM logo is a classic and timeless text logo. It features a bold, blue-colored font with horizontal lines cutting through the letters "IBM." The logo's simplicity and strong typography convey a sense of reliability, professionalism, and technological expertise.
  2. Adidas: The Adidas logo is a sleek and iconic text logo. It utilizes a bold, slanted font with three parallel stripes placed above the brand name. The logo's simplicity, combined with the recognizable stripes, represents the brand's sporty and dynamic image.
  3. Disney: The Disney logo is a whimsical and recognizable text logo. It features a unique, script-like font with a distinctive letter "D" that forms the shape of Mickey Mouse's head. The logo's playful typography and association with beloved characters evoke a sense of magic and entertainment.
  4. NASA: The NASA logo is a bold and symbolic text logo. It uses a futuristic, sans-serif font with the letters "NASA" stacked vertically. The logo's simplicity and strong typography, combined with the red swoosh extending from the letter "A," represent the brand's exploration and pioneering spirit.
  5. Sony: The Sony logo is a sleek and modern text logo. It features a minimalist, sans-serif font with the letters "S" and "O" slightly overlapping, creating a unique and memorable visual. The logo's simplicity and clean typography convey a sense of innovation and cutting-edge technology.

These diverse examples of successful text logos demonstrate the power of typography, symbolism, and simplicity in creating strong brand identities.


In conclusion, creating a text logo can be a cost-effective and impactful solution for small business owners and entrepreneurs looking to establish a strong brand identity. By carefully selecting the right typeface, and considering factors such as legibility, uniqueness, and appropriateness, you can design a text logo that effectively communicates your brand's personality and values. Remember to keep the design simple, versatile, and memorable, ensuring that it remains clear and recognizable across different mediums. With a well-crafted text logo, you can make a lasting impression on your target audience, enhance brand recognition, and establish a professional and credible image for your business. Embrace the power of typography and unleash your creativity to create a text logo that sets your brand apart.

Final Thoughts

Experience the artistry of design with Artlogo. Our team of skilled designers is passionate about crafting personalized handwritten signatures, logos, and QR code business cards that go beyond the ordinary. With Artlogo, you have the freedom to unleash your creative vision and create a lasting impression with our innovative and distinctive designs. Let your brand shine with Artlogo's exceptional design services.



Article written by

Fabian A., Calligrapher and Designer


Fabian is a savvy and seasoned designer with 11 years of experience in calligraphy, graphic design and lettering. He has worked with a large number of individual and large corporate clients in getting their logos/signature logos and full corporate branding created or improved. He gets my drive from creating products that fully represent each client’s unique personality. To him a logo is not just any random drawing, it’s art that contains each client’s values. His passion is getting our clients the best and most unique design products and seeing their happy feedback.

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