Watermarks and Brand Presentation
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Watermarks and Brand Presentation

A watermark is a logo or small piece of text with a transparent background that is superimposed on top of documents or images for copyrighting or marketing purposes. We come across them every day without even thinking about them, but the humble watermark fulfills a crucial role in brand presentation.

While digital watermarking is perhaps more commonly associated with copyright protection, its importance to brand presentation should not be overlooked. When used correctly, watermarking can provide an effective way of getting your name out there, boosting brand awareness by ensuring that your name is always attached to your work.

Here at Artlogo, we know how important a well-designed watermark can be to your business. We are primarily known for our logo signature service, where we design handwritten signatures to be used by professionals. With our in-browser application, Watermarq, you can apply your custom-made signature as a watermark to your photos in just a couple of clicks, streamlining the watermarking process.

how to add a watermark to photos

But more on our stellar services later. Before that, we’re going to discuss why using watermarks is so important, what impact they can have on brand identity, and how you should use them to reap their full benefits.

The Importance of Digital Watermarking

Watermarking serves three main functions, each of which is extremely important for any professional. These are:

  • Boosting brand recognition: By including a personalized watermark design on your content, you ensure it is tied back to you. This can help to make your brand instantly recognizable.

  • Adding value to the content: Once you’ve made a name for yourself as a professional, your watermark will become a sign of quality. This will boost the value of your content.

  • Preventing unauthorized use: A digital watermark cannot be easily edited out of an image or document. Therefore, by watermarking your work, you prevent others from being able to use it and take credit for it.

Another way of thinking about watermarks is to think of them as artists’ signatures.

Like watermarks, signatures offer a way of boosting brand recognition. Some signatures are perhaps as famous as the paintings they’re from.

Oftentimes, the name of the artist means more than the work itself. When a painting sells for hundreds of thousands of dollars, it probably has more to do with the signature on it than it does with whatever the painting depicts.

Furthermore, a genuine signature stops others from being able to claim the artwork as their own.

The Impact of Watermarks on Brand Presentation

Of the three purposes of watermarking outlined above, we’re going to focus on the impact it can have on brand image and recognition.

In what ways can a watermark affect brand presentation? This is the very question this section will tackle.

Establishes and Strengthens Brand Image

The first way digital watermarks can aid in brand presentation is by helping to establish your brand image. If you use a watermark consistently, particularly if it takes the form of a signature or logo, your audience will learn to associate it with your content.

For example, a music teacher might choose to promote his business by building a high-quality website where prospective pupils can find out more about him and his teaching style. By incorporating watermarked graphics into his web design, he can show off his brand to his target audience.

watermark for photography

Conveys Character and Personality

A good watermark can also reveal something about the character and personality of your business.

For example, if you are a technology consultant, your watermark may have more smooth, sleek lines, giving it an air of futurism and modernity.

On the other hand, if you run a women’s makeup business, your watermark may have lines that are more elegant and flowing, bringing to mind beauty and femininity. 

In short, a logo design should reflect the type of business you run while being aesthetically pleasing.

Grabs People’s Attention

Finally, an effective watermark can help to capture your audience’s attention and fire up their imagination. An intriguing design might encourage them to visit your website or social media to see what your business is all about.

Returning briefly to our previous point, this is why it’s so important that your watermark reflects something of your personality and character as a professional.

If you’re an entrepreneur, for example, you can use a chic, elegant watermark in your website and social media graphics to give off an air of class and success.

How to create signature logo

How to Implement a Watermark Logo Effectively

It goes without saying that if you just slap any old watermark onto your content without thinking it through or formulating any kind of plan, you will not be able to reap all the above benefits.

To get the most out of your watermark, there are a few steps you should follow.

Use High-Quality Watermarks

The first thing to do is to make sure that you use high-quality watermarks for your content. They should be well-designed and should have a high resolution; the last thing you want is for your watermark to be pixelated and blurry.

A good quality watermark is more likely to attract your viewer’s attention, but it also helps make your content look more professional as well.

signature watermark online

Ensure Your Watermark Appears Unique and Attractive

You should also make sure that the watermark you use is unique, setting your content apart from that of other creators. By using a stylish and distinctive watermark, like one of our handwritten signatures, you’re also more likely to catch the viewer’s eye.

This professionality will also help build trust in your business. For example, if a real estate agent consistently uses high-quality watermarks in their sales posts, potential clients will come to see them as a brand they can trust.

Apply Watermarks Consistently in Your Content

Finally, you should make sure to use your watermark consistently across all your content. If you only use them some of the time or only for one of your outlets, they’re unlikely to have as big an impact.

By making sure to use your watermark in all your content, you are better able to create a more cohesive brand. For example, a fitness trainer might use a signature watermark as an effective promotional tool in branding photos and videos on Instagram.

watermark for social media free

Arguments Against Using Watermarks for Branding

Not everyone agrees that watermarks should be used for branding.

Some of the most frequently cited reasons against using watermarks for branding are:

  • A poorly designed watermark can be ugly and unattractive, both distracting from the content and giving a poor impression of your business.

  • They can cover up large sections of the photo, making it difficult for the viewer to make out your content properly.

  • They can look quite unprofessional, which, in turn, makes your content seem amateurish.

However, when you commission work from Artlogo, you’ll find that the above concerns won’t so much as cross your mind. Our watermarks are high-quality and attractive, catching the attention of your audience rather than distracting them from your content.

Custom logo template

Artlogo's Watermarking Process Is Simple and Straightforward

Here at Artlogo, we create digital signatures and logo signatures for professionals. Our services have been employed by CEOs, business owners, finance consultants, photographers, real estate agents, and more.

Whatever industry you work in, our designs can give your content and advertising campaigns a striking, professional finish, bound to stand out to any customer.

Our handwritten signatures can be used for anything from your website banner and social media posts to email signatures and stationery. The utility of our breathtaking logos is one of the things we think sets our company apart from other signature logo designers out there.

Artlogo signature logo

You can also use our signatures as watermarks for your content using our in-built app, Watermarq. Just open the app, select the image you wish to watermark, then choose your selected logo.

Each of our chic, attractive designs is unique, meaning your posts are bound to dazzle your audience and fire up their imagination. 

Benefit from Our Services Today

If you want to experience the benefits of watermarking in brand presentation for yourself, reach out to us today! Our magnificent designs are exactly what you need to help draw in your audience and establish your business. At a glance, people will instantly be able to tell who you are and what you do, ensuring you’ll pique the interest of your target demographic.

To find out more about how we can help your business and to get a quote for our services, don’t hesitate to reach out. We can’t wait to help you achieve the brand image of your dreams with our gorgeous designs.


Article written by

Fabian A., Calligrapher and Designer


Fabian is a savvy and seasoned designer with 11 years of experience in calligraphy, graphic design and lettering. He has worked with a large number of individual and large corporate clients in getting their logos/signature logos and full corporate branding created or improved. He gets my drive from creating products that fully represent each client’s unique personality. To him a logo is not just any random drawing, it’s art that contains each client’s values. His passion is getting our clients the best and most unique design products and seeing their happy feedback.

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